Thursday, 30 June 2016

Avoid Negative SEO In Your Website

It is very vital to properly understand the different aspects of SEO which is a necessity for online marketer to maintain good Google rankings. Negative SEO is a most used term in the industry and here in this article you would come to know about Negative SEO and how you can easily avoid it from making a large impact on the website.


Negative SEO is known as Reverse SEO which is really an unethical way of totally causing direct impact on its Search Engine rankings and damaging a website’s reputation. Negative SEO can occur due to many reasons. Some of them are as follows

  • Hacking of website
  • Distribution of website content by simply copying it
  • Creation of spam links
  • Removing the back- links of your website
  • Decreasing the reputation of your website by posting fake profile in the various social media websites.


·     If you are looking for the tools to check or identify Negative SEO, then you would get it for sure. There are various tools which are available in the market for checking whether your website is affected or not. You would be giving proper attention if you are noticing that the website rankings are not so good or not much effective.

Some famous tools are

Ahrefs.com – It features various useful products such as site explorer, backlinks report, site explorer and crawl report.

Majestic SEO- This tool would easily help in checking any spamming of the web pages externally. It helps in the downloading and extraction of all the links directing toward the website page.

Monitor Backlinks.com- This tool would help you in checking whether your website is losing any vital back-links or not. You would get email arts for them. Make sure you are checking your inbox on a regular basis to see whether the negative SEO has been occurred or not.

Eliminate bad Links
If you want to eliminate bad links from your website, then you should try Whois.com. This site would help in finding the contact email address of the source and would remove the spam links from the website. You can keep a record of it for any future need. You can also remove those spam links with the help of Google’s disavow tool. You should use the Google disavow tool properly and carefully. Any professional SEO company would help you in meeting your overall website requirements. They also deal with mobile and website development.

Vital steps to avoid Negative SEO

·         Take the help of Copyscape to check duplication content. You can easily check whether the content has been copied from the other sources or not. Copyscape is an effective tool which would be really helpful for eliminating duplicate content.
·         You can also sign up for Google web master tools. You just have to enable the email notification options and tap the save button. If there is any type of server connectivity issues, any malware attack on your website and pages are not indexed, then Google would send email updates for sure.
·         Try to check the speed of your website. If you are noticing any high loading times, then surely some spammers would be trying to put down your server. You can take the help of tool named pingdom which would help in checking of the server loading and uptime.
·         You should use a Google Authenticate Plug-in for stopping the website from negative SEO. It would be better for you to keep a backup for your database.

Conclusion

Negative SEO should be removed to get good website rankings. You should prevent your website from any type of downfall. Make sure you are taking proper steps to stop negative SEO from occurring on the website through the helpful tips given above. You just have to follow it to get a good reputation of your website. 

1 comment: